Centered around the concept of “Latino Culture × Functional Beverages,” Taste Salud partnered with NBCN to produce two large-scale livestream events — a Mini Mega and a Mega Live — celebrating the launch of the brand’s newest flavor: Churro.
By blending cultural storytelling, on-site participation from co-founder Josh Leyva, interactive PK (battle) games, and real-time video content production, the campaign successfully drove both brand awareness and sales performance. The program also stood out for its creative cultural integration, gamified sales mechanics, and strategic use of TikTok traffic boosts and ad subsidies.