Through a comprehensive collaboration with New Beginnings Global, Neuro Gum, a leading U.S. functional gum and mints brand, successfully achieved a new benchmark in TikTok Live performance. The campaign leveraged a creative fitness and energy lifestyle concept, combining product relevance with immersive storytelling. Featuring Strongman Mitchell Hooper, the campaign’s “Strength Challenge” drove powerful visual engagement, increasing live watch duration and conversion.
With a dual-host setup and continuous cross-channel traffic from short videos, Neuro Gum achieved significant growth in both sales performance and brand awareness, setting a new milestone for functional FMCG brands on TikTok.