The TikTok Live management for the "I'm Fit" brand is distinguished by a unique collaborative model: co-hosting live sales sessions directly with founder and influential fitness coach, Ingrid Macher. This exclusive strategy centers on her official TikTok store to market a line of life-changing supplements directly to women seeking to improve their health. By selling alongside her, the initiative leverages her deep credibility to foster unparalleled trust and engagement, directly translating Ingrid's personal connection with her audience into commercial success.