Over 75% of TikTok Shop sellers report inventory misalignment as their primary barrier to scaling. Unlike traditional e-commerce, TikTok’s algorithmic discovery demands a dynamic supply-response model—something most brands fail to engineer. This guide, informed by our work at New Beginnings Global, breaks down technical infrastructure, creator economic frameworks, and cross-border fulfillment tactics for serious tiktokshopseller operations. 1. Why the “TikTok Shop Seller” Ro