From Views to Carts: Fixing Your tiktok shopping store Conversion With Data-Driven Merchandising Many brands set up a tiktok shopping store  but watch traffic bounce without purchases. The typical reason is not poor products — it is a mismatch between how the algorithm distributes traffic and how the storefront presents options. Unlike Amazon or a standalone Shopify site, a TikTok shopping store lives inside an infinite feed. Visitors arrive with short attention spans and hig