The global e-commerce landscape has shifted from intent-driven search queries to discovery-driven social commerce. Platforms like Amazon and traditional direct-to-consumer (DTC) storefronts rely heavily on existing buyer intent: a user types a query into a search bar, evaluates structured specifications, and checks out. TikTok Shop fundamentally alters this dynamic by collapsing discovery, engagement, and point-of-sale into a single ecosystem. For a modern TikTok Shop seller,