For B2B organizations, adopting tiktok for marketing is not about viral dances. It requires rebuilding your demand generation infrastructure around short-form video, real-time engagement loops, and algorithmic distribution. Unlike LinkedIn or search, where intent is explicit, this environment captures latent demand through entertainment-first discovery. Over the past 18 months, New Beginnings Global has deployed more than 120 B2B campaigns using tiktok for marketing as a pri