Paid media on social platforms has historically favored B2C impulse purchases. However, the introduction of ads tiktok shop changes the equation for B2B advertisers. The combination of in-feed video, product catalog sync, and direct checkout creates a full-funnel opportunity—from awareness to procurement. This guide provides six technical and operational frameworks for B2B brands to scale high-intent leads using TikTok’s advertising suite, without relying on generic advice. W