tiktok online shop

The maturation of social commerce has placed the TikTok online shop at the center of direct-to-consumer strategy. What began as a test feature in Southeast Asia has become a fully integrated sales channel demanding the same rigor as traditional e-commerce—but with the added complexity of real-time engagement, algorithmic volatility, and compressed sales cycles. Brands entering this space often underestimate the operational scaffolding required to convert short-form attention