tiktok live sale

The integration of live streaming with social commerce has fundamentally altered consumer purchase behavior on TikTok. Unlike pre-recorded content, which relies on passive consumption, the tiktok live sale format introduces real-time interactivity, scarcity mechanics, and social proof loops that compress the decision-making window from days to seconds. For brands operating in the U.S. market, mastering this format requires a technical understanding of the platform's algorith