new beginnings group

For B2B marketers, TikTok presents a formidable paradox. The platform hosts over 1.5 billion monthly active users, with 35% of B2B decision-makers now using it for professional research—a 47% year-over-year increase according to recent Gartner data. Yet the vast majority of B2B campaigns on TikTok hemorrhage budget on low-intent engagement, failing to translate cultural relevance into measurable pipeline contribution. The gap between awareness and closed-won revenue isn’t a c