live tiktok shop

For B2B operators, agencies, and e-commerce service providers, the live tiktok shop channel represents a fundamental shift in real-time commerce. Unlike static product listings or pre-recorded videos, live shopping produces average engagement rates 4–6 times higher than standard social feeds. However, scaling a profitable live program requires technical precision, data-backed content strategies, and a clear understanding of platform-specific conversion bottlenecks. This guid