ads tiktok shop

Paid media on social platforms has historically favored B2C impulse purchases. However, the introduction of ads tiktok shop changes the equation for B2B advertisers. The combination of in-feed video, product catalog sync, and direct checkout creates a full-funnel opportunity—from awareness to procurement. This guide provides six technical and operational frameworks for B2B brands to scale high-intent leads using TikTok’s advertising suite, without relying on generic advice. W